For Doing and Undergoing, I am showing my "scent series" that pairs recognizable smells with improbable settings—like the aroma of freshly baked cookies wafting through a university basement—creating paradoxical experiences that operate like a hologram for your senses. I am employing the same scent marketing technology used by Cinnabon to emit their signature drool-inducing cinnamon bun aroma (yes, it’s fake!) and that Bloomingdale’s uses to waft hints of sunscreen throughout their swimwear department. I will change out the scents each month, playing with seasonality to highlight the unexpected. This scent-only installation is an experiment intended to create a transformative experience that is simultaneously personal and universal.
DOING AND UNDERGOING Opening: Tuesday, 10/15 from 5:30-7:30pm RSVP: https://doingandundergoing.eventbrite.com/
Doing and Undergoing is an art exhibition at Teachers College, Columbia University celebrating its 125th year anniversary. From October 15th to December 15th, 2013 select artists present site-specific installations that reference the thoughts and wisdom of the American Philosopher John Dewey.
With Mac Adams, Bill Albertini, Luis Camnitzer, Mary Ellen Carroll, Christo & Jeanne Claude, Jake Cruzen & Dan Solberg, Katherine Daniels, Kara Daving, Peter Dudek, Helidon Gjergji, Ana Golici, Nicholas Knight, Vikki Michalios, Jorge Pardo, Moritz Partenheimer, Risa Puno, Michael Rees, Julika Rudelius, Gina Ruggeri, Caterina Tiazzoldi & Eduardo Duarte, Ana Tiscornia, and Monika Wuhrer.
October 16 - December 15, 2013, daily from 10am-8pm Please bring an ID to access the building.
Teachers College, Columbia University 525 West 120th Street, New York, NY 10027 T: +1 (212) 678-3461 info@doingandundergoing.net Please email for guided tours http://www.doingandundergoing.net/